The Company has 10 marketing branches all over the country to service all agro-climatic zones. The marketing network includes 50 stockists, 250 distributors and 500 dealers, supported by 9000 retailers to serve the farming community.
The company has strong linkages with the farming community and very close association with the progressive farmers. It employs 200 Nath Farmer Advisors (NFA) who work at grass root level to promote to company's products and help farmers maximize their returns.

The company has a strong consumer feedback collection system, which helps it to meet the ever-changing requirement of Indian farmers by new product development. The company enjoys a strong brand loyalty and many of its seeds are sold by advance booking.

In addition to the crop and subject-matter specialists, local agricultural officials and related agricultural scientists from public institutions are also invited for comprehensive interactions with the farming community.